Why should I apply for a licence to serve Oomph! Coffee instead of buying a franchise?
We believe that if you put quality first, then the customers will come and keep coming. Of course, business skills must be built in, but never at the expense of quality.
If you believe that the coffee franchises in the marketplace are offering excellent espresso coffee, then you really do need to see us. We will show you the difference.
- Our Master Roaster is a multi-award winning roaster who won more awards in Australia during 2006 than any other roaster.
- Our customer liaison and administration trainer, Nikki, is a fully accredited AASCA barista judge.
- Our main franchise coffee operations trainer, Aaron, is a state Champion barista.
- Our main operations controller is a Royal Sydney Coffee Show judge.
- We don’t waste money on unnecessary signage or shop fitout.
- We use extreme quality equipment
- We use extreme training levels for success.
- We use extreme beans
This is where your money goes. Not into plastic gimmicks that make you look ‘franchisy’. We build shops that are to suit the local coffee-loving community, and not to pamper the ego of the owner.
Seriously, you don’t want $100,000 plus wasted on fancy decor if it’s not needed.
Think about this: Some of the most successful, constantly busy coffee locations hardly have a blackboard as a menu board, and don’t have anything like a franchise look. In fact, they are usually a little ‘grungy’ (that doesn’t mean dirty!). Some of these stores, including our own, are pumping out 120-plus kilos per week! It’s because it’s real, not contrived.
Coffee is from the earth. It is a natural, organic thing that is enjoyed by people from all walks of life. The store that handles coffee well usually reflects these things in the surroundings that it builds. This is the way to strip out the pretentiousness that most franchises rely on to make sales. Plus!! We don’t charge you for a license to operate under the Oomph! Coffee brand name.